Social media platforms like Facebook create connections and build relationships.
Create real connections with your customers and learn what they want from you.
Share your story on Instagram, Twitter and any other platforms.
Go Beyond Followers and Likes
Social media platforms like Facebook or Instagram offer the opportunity to build new relationships. As a business, you don't just want followers; you want customers. With social marketing, you can create connections that go beyond simple metrics. Empathy and all the other things we appreciate in face-to-face relationships are also at the core of social media.
Wondering if social media marketing is for you? Ask yourself:
- Am I communicating my story effectively?
- Do I know how my customers perceive me?
- Am I getting enough customers through social media?
Optimize Social Media Profiles
When people first learn of your business, it's often through social media. So, your profiles should leave a positive first impression. Make sure your profiles present a positive and accurate picture of your company. Don't worry about followers and likes. That will come later.
Likes, shares, and followers are not useless metrics, though. They do provide worthwhile information. They even fulfill meaningful roles. But above all, your goal is to attract exactly the right crowd. Who do you want to have walking into your business? Someone who just walks around and leaves? Or someone who actively engages with you?
You want the same thing for your social media. Create a story and get people to join in.
Connections and Relationships
Be empathetic, be real, be open. It's quite simple in theory, but not always easy. It can be hard to create a connection with someone. To build and maintain relationships. And furthermore, to do it through Facebook or other platforms.
However, it's also far from impossible to pull off. Be that brand that can enter into an open dialogue with followers. Know what your followers want out of life. Know what they want from you.
Meet your customers where they are. Get closer to them and invite them to get closer to you. Build genuine relationships and turn followers into ambassadors.
Engage with Followers
There are some amazing facts and statistics behind social marketing. For example:
- 96% of people do not actually follow the brands they discuss on social media. In other words: make sure you're on social media. Otherwise you're left out.
- The average amount of time people spend on social media is 116 minutes per day. That is almost two hours per day! Be a part of that!
- Just Facebook, Instagram, and Twitter combined amounts to over 3.5 billion users. That's almost half the world. It certainly includes many of your (future) customers.
Therefore, your social media presence is not just worth having, it's worth optimizing.
Engage your followers.
Keep a Finger on the Pulse
Seeing someone directly in front of you sure helps to gauge how they feel. It's a bit harder through a screen, though. In the end, your goal is to figure out what people need.
How can you service them even better?
Thankfully, Facebook and other social platforms offer plenty of opportunity to find out. People share a lot of their experiences there. For example: in posts, reviews, and direct messages.
You can be on any platform. Or even none at all. That doesn't stop your customers from talking about you. People share their experiences. Moreover, word of mouth now happens online more than ever. So join that conversation and keep in touch.
In short: social media allows you to go beyond the limitations of offline marketing.
Engage with groups or individuals and build lasting relationships.
Leverage Social Media Platforms to Your Benefit
Get Personal and
Create a Community
Building relationships through
social media means keeping your
finger on the pulse. Learn what
keeps people busy and anticipate
their needs before anyone else.
Who knows better how to improve
your service than the people on the
receiving end of it? Stay close to
your customers and learn exactly
what they want from you.
Change the World
Your goals and dreams provide
the basis of a real connection to
your followers. Use social media
to inspire, engage, educate and
ultimately: change the world.
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Social media activities.
Get some buzz going and get
people to visit your business.