A strong brand story provides the foundation of your organization. It outlines your history, values, and goals. This is where your marketing strategy begins.
Why Create a Brand Story?
Think of any marketing activity for your company, like designing your website or posting to social media. All of these activities can easily seem disjointed if there's nothing tying them together. Customers would get one impression of you on your website and a completely different one on social media.
Base your website design, social media, and online ads on your brand story and you'll create congruence.
Your brand's story answers questions such as:
- Why does your business exist?
- What do you want to achieve?
- What are your values?
The Strategy of Stories
Storytelling is a phenomenon with an ancient history. Good stories captivate us. They can make us angry, happy, sad, inspired, and much more. Through storytelling we get to know each other. We create a connection. This is great for relationships, but also for business. In fact, brand storytelling can make your company up to 22 times more memorable as well as increasing brand favorability. This really comes down to being remembered or forgotten.
Your struggles and values are not yours alone. Give people a story that they can identify with. So let your brand be the hero, the sidekick in a customer's journey, or the righteous underdog. Remember: facts tell, but stories sell.
A Foundation of Values
A brand story is not just some marketing gimmick that you create, just because a marketer told you to. No, its role is far bigger. It is the foundation of your company. It outlines why you exist and what you stand for.
The brand story provides a roadmap for your organization. There will be moments where you or employees have to make tough decisions. Going back to your roots will help in that decision making process.
Regarding your marketing activities: the brand story provides a foundation here as well. Let your values lead the way and attract customers that vibe with those values.
By clarifying your organization's values, you create a roadmap
for your employees, your management, and your marketing strategy.
Our Brand Story Services
Our brand story services include:
We'll help you create and flesh
out your brand's story. This will
provide the basis of everything
we do moving forward.
Once your story is clear,
we can setup a marketing
strategy. This will include
goals, tools, deadlines, etc.
We'll make sure your website,
social media, ads, and more are
aligned with your brand story
to create a congruent brand.
Our Online Marketing Services
Take steps towards a powerful online presence. Grow your business and revenue.
You can choose the entire package or simply the one or two services you need.
This is the foundation of
your marketing strategy.