BRAND STORY
YOUR MARKETING STARTS HERE
I bet that there's a great story behind your business! Your company exists for a reason. Stories are compelling, interesting, emotional, and they can even be interactive. So tell one in which people can be the hero (in part by using what your company offers).
Your brand story is the foundation of all of your online marketing activities. Let it shine through on your website and in every social media post, every email, and every ad. Create a congruent and authentic picture of your company that people want to connect with.
WEBSITE
YOUR ONLINE HEADQUARTERS
Your website is central to your business. Sure, it's your business card, but it's also the online version of your store, office, or restaurant. It needs to be a pleasant environment for your customers to engage with. Beautiful design, clear structure, safety, reliability, and speed are all required.
Most of the world's social media activity takes place on smartphones. This makes it all the more important to optimize your website for phone browsers as well. A great website is an extremely valuable asset.
SOCIAL MEDIA
CONNECT WITH YOUR CUSTOMERS
So you've got your brand story and a a great website. Now, what better way to tell your story than simply sharing it on social media platforms? Maximize the potential of all the big platforms to create a following of loyal customers. Learn about your customers, talk to them, and gain a better understanding of what they want.
With optimized social media profiles and regular high quality posts, you will see more and more people connecting with what you have to offer. If you want more customers, you have to meet them where they are.
GROW YOUR OWN DATABASE
Email is less distracting than social media, it's cheap, and it can even be completely automated. Follow up with your customers if they still have to complete a purchase, share updates on your products and services, and more.
If you have a newsletter you know that you are contacting people who have already shown interest in your company. They want more from you. A good email marketing campaign will help your business with every email you send.
ADVERTISING
HIGHLY SPECIFIC TARGETING
Online advertisements can specifically target your ideal audience. It can also be used for anything you want, such as more website clicks, likes and followers on your social media profiles, video views, or simply selling your products and services. I can set up custom ad campaigns for you that will maximize every dollar.
BONUS
AND MORE...
There is always more to do. For example, I will set up unique contests and giveaways to generate more leads, create custom launch strategies for new products and services, and I'll help create, expand, and refine highly effective sales funnels. Feel free to ask for more information.
